Nestle has said that it has unveiled its brand new national advertising campaign, 'MILO® – GROW WITH SPORTS'. With the belief that sports help imbibe life values that set the foundation for a child’s future, the brand aims to underline the importance of sports in the growing years, making MILO a must have nourishing beverage for kids, to excel in the same.

In the new ad campaign, MILO is building on the fact that a mother’s greatest wish is to see her child succeed and fulfill his/her potential. While she does her best to prepare the child for life ahead, she knows that success in life needs more than skills learnt from books. Through sports, children will learn to persevere through hardship, find courage over fear, work as a team, find self-belief, be respectful and learn how to lead.

MILO Ready to Drink is a recently launched cocoa-malt milk beverage crafted specially for growing children, and has lower sugar.

Meanwhile, shares of the company were trading at Rs 6346.10 apiece, up 0.72 per cent from the previous close at 09:33 hours on BSE.