Apollo Tyres has been announced as the Lead Sponsor of the Indian cricket team under a three-year strategic partnership with the Board of Control for Cricket in India (BCCI).

Under this agreement, Apollo Tyres secures title sponsorship rights for all bilateral and ICC home and away matches for both men’s and women’s teams. The company’s logo will feature prominently on the front and leading arm of Team India’s official jersey.

Neeraj Kanwar, Vice Chairman and Managing Director of Apollo Tyres, said the partnership reflects national pride and strengthens consumer trust, while supporting Indian cricket at the highest level.

BCCI Honorary Secretary Devajit Saikia said Apollo Tyres’ entry as a major sponsor highlights the sport’s unmatched reach and influence, calling the deal a partnership between two trusted institutions.

The collaboration aims to enhance fan engagement, drive innovative activations and celebrate Indian cricket’s legacy and future.