Bluspring Enterprises Limited, India’s leading integrated infrastructure management services company, on Monday unveiled its refreshed brand identity, featuring a new logo and visual language. The rebranding marks Bluspring’s evolution as an independent, listed entity following its demerger from Quess Corp and reinforces its positioning as a trusted partner offering tech-enabled, compliance-first solutions across essential infrastructure and people services.
Rooted in the company’s ethos of unity, ambition, and progress, the new identity brings together Bluspring’s specialist capabilities and legacy brands under a unified platform. Anchored by the new tagline ‘Infrastructure. People. Progress.’, the visual language reflects the belief that empowered people and seamless infrastructure together drive national growth. The new logo, formed by interconnected blocks shaping the letter ‘B’, symbolizes integration, collective strength, and forward-looking growth, while the blue–green colour palette underscores trust, stability, and renewal.
Bluspring’s updated brand architecture adopts a service-line-first model with “powered by” endorsements for category-leading brands such as Terrier, Hofincons, and Vedang. This structure enables clients to access deep sector expertise alongside single-contract accountability and nationwide delivery. The company operates at scale across integrated facility management, food and hospitality services, integrated security (powered by Terrier), engineering asset management (powered by Hofincons), and telecom networks (powered by Vedang), while retaining the strong brand equity of its legacy businesses.
Positioned uniquely in India’s infrastructure services landscape, Bluspring addresses a key industry gap by offering integrated capabilities across all major infrastructure service sectors. As India accelerates its infrastructure development, supported by the government’s ?11.21 lakh crore capital expenditure outlay, Bluspring’s offerings align closely with national growth priorities across sectors such as healthcare, education, BFSI, IT, telecom, manufacturing, commercial real estate, and government institutions.
The company currently employs over 90,000 people across 28 states and more than 34 cities, serving a client base of over 1,000 organizations nationwide.
Commenting on the development, Kamal Pal Hoda, CEO of Bluspring, said the refreshed identity reflects the company’s integrated approach and commitment to being a trusted extension of its clients’ teams. “It brings our category-leading service lines and specialist brands together under a common purpose—Infrastructure. People. Progress.—while honouring the heritage of Terrier, Hofincons, and Vedang,” he said.
Shilpa Kona, Vice President – Marketing at Bluspring, added that the new identity signals momentum, collaboration, and clarity, providing a unified platform to engage more meaningfully with clients and employees as the company scales.
The refreshed brand identity will be rolled out across all touchpoints, including digital and social media platforms, corporate collateral, signage, advertising, and internal communications, over the coming months.