Ola Electric on Tuesday announced the return of its Ola Muhurat Mahotsav campaign ahead of Prarambh 2026, offering special, limited-period prices on select vehicles powered by its 4680 Bharat Cell platform.

The two-day campaign will run from January 14, featuring special pricing on models including Ola Shakti, S1 Pro+ 5.2kWh, and Roadster X+ 9.1kWh. Limited units of 4680 Bharat Cell-powered products across the Shakti, S1 and Roadster X ranges will be available during designated Muhurat time slots, which will be announced daily on the company’s social media channels.

Under the Muhurat Mahotsav offers, customers can avail benefits of up to ?1 lakh on Ola Shakti variants, with the 1.5kWh, 5.2kWh and 9.1kWh models priced at ?10,000, ?49,999 and ?99,999, respectively. Existing Ola customers upgrading to 4680 Bharat Cell-powered vehicles can receive an upgrade bonus of ?20,000, while customers switching from ICE vehicles can avail an exchange bonus of ?15,000.

During Muhurat hours, the S1 Pro+ 5.2kWh will be available at ?1,39,999, while the Roadster X+ 9.1kWh will be priced at ?1,49,999. All Muhurat Mahotsav offers are applicable exclusively for in-store purchases.

An Ola Electric spokesperson said the campaign celebrates the company’s 4680 Bharat Cell platform, which supports its vertically integrated approach across cells, battery packs and vehicle platforms, and is aimed at accelerating India’s transition to clean and locally built mobility solutions.

Ola Electric currently offers a wide portfolio of electric scooters and motorcycles across the S1 and Roadster ranges, catering to both premium and mass-market segments, with multiple battery configurations powered by the 4680 Bharat Cell platform.