Amagi, a cloud-native SaaS platform for broadcast and streaming TV, has introduced an AI-powered Artwork Generation and Transformation tool as part of its Amagi NOW platform, aimed at eliminating manual artwork creation for global distribution.

Powered by its AI layer, Amagi Intelligence, the new feature automates the creation of promotional visuals by analysing video content to identify the most compelling frame based on composition, subject focus, and narrative context. This selected image then serves as the base for generating multiple platform-specific formats.

The system can instantly convert a single image into various aspect ratios required across FAST, OTT, connected TV, and social platforms, while maintaining visual consistency and adhering to platform guidelines. It also allows creative teams to customise visuals with branding elements, overlays, and templates within the same platform.

The solution is designed to significantly reduce turnaround time, eliminate repetitive manual processes, and ensure consistent brand presentation across platforms, helping media companies scale efficiently.

The AI-driven feature is currently available to Amagi NOW users, with a broader rollout planned from Q2 2026.