Aayush Wellness Limited has announced the launch of its new “Liver Detox Tablets,” expanding its presence in the fast-growing preventive healthcare and lifestyle disease management segment.

The herbal formulation is designed to support liver detoxification, protect liver cells, and aid regeneration, addressing rising liver health concerns linked to poor diet, environmental toxins, and modern lifestyle habits.

The launch comes amid increasing awareness around liver diseases in India, driven by conditions such as fatty liver, alcohol-related damage, and viral hepatitis. With liver disorders contributing significantly to health risks, demand for preventive and daily wellness solutions is steadily rising.

Aayush Wellness’ new product combines ingredients like Milk Thistle, N-Acetyl Cysteine (NAC), Alpha Lipoic Acid, and L-Glutamine, aimed at reducing oxidative stress, supporting detox pathways, and promoting metabolic balance.

The company stated that the launch aligns with its broader strategy of building a diversified preventive wellness portfolio. Its existing range includes products across categories such as herbal foods, beauty supplements, sleep support, and respiratory care.

India’s nutraceutical market, estimated at around $18 billion, is witnessing strong growth due to rising health awareness, higher disposable incomes, and a shift toward preventive care. Against this backdrop, the company aims to strengthen its position in high-growth wellness segments.

Commenting on the launch, Managing Director Naveenakumar said the product is designed to help consumers proactively manage liver health by combining Ayurvedic principles with clinically backed ingredients.

The Liver Detox Tablets are currently available on the company’s official website and are expected to be rolled out across major online marketplaces soon.