Brand Concepts Limited has informed the Exchange regarding 'Disclosure under Regulation 4(1) of the Securities and Exchange Board of India (Prohibition of Insider Trading) Regulations, 2015 ( Insider Trading Regulations ) paragraph 8.1(a) of the Code of Conduct for Prevention of Insider Trading of Brand Concepts Limited (the Code ); and under Regulation 7(2) of the Insider Trading Regulations by Mr. Prateek Maheshwari (Acquirer) Member of Promoter Group of the Company for acquisition of 16,24,220 (Sixteen Lacs, Twenty Four Thousand & Two hundred & Twenty Only) equity shares constituting 13.01% of the shareholding of the company pursuant to inter se transfer of shares through off-market transactions