Flair Writing Industries Ltd. has secured fresh orders worth ?200 million (?20 crore) from large-format retail stores for its Creative and Steel Bottles & Houseware divisions. The company said the orders are scheduled to be executed over the next 90 days.

Commenting on the development, Whole-Time Director Mohit Rathod said the company continues to strengthen its position as a trusted consumer brand while expanding its presence in the Creative and Houseware segments. He noted that both divisions are witnessing strong demand from large-format retailers and that the new orders are expected to contribute to margin-accretive growth.

The company highlighted that the Creative and Steel Bottles & Houseware divisions recorded robust growth of 78% in FY26 and contributed around 31% of its total revenue. With demand momentum remaining strong, Flair expects the combined contribution of these businesses to rise to approximately 38–40% of overall revenue in FY27.

Flair also stated that it sold 145 million mechanical pencils during FY26 and has commenced the manufacturing of wooden pencils at its Surat facility under the Creative division, further strengthening its product portfolio and growth prospects.