Pepperfry, a subsidiary of TCC Concept Ltd, has announced plans to open 35 new stores by the end of August 2026 as part of its retail expansion strategy ahead of the festive season.

The expansion will strengthen the company's presence across metro, Tier 1 and Tier 2 cities, enhancing customer reach and supporting business growth during the peak festive demand period. Pepperfry said it remains on track to expand its retail network to more than 250 stores in the near term.

The company said its omnichannel strategy, built around its "One Funnel" approach, enables customers to discover products online, experience them in-store, and complete purchases through their preferred channel. It continues to invest in store formats, technology, product offerings, and customer experience to strengthen its retail platform.

Pepperfry also announced that it recorded its first-ever profitable quarter in Q4 FY26, reflecting improved operating efficiency, stronger business fundamentals, and the scalability of its omnichannel business model.

The company said the expansion aligns with TCC Concept's long-term strategy of building technology-enabled consumer businesses while strengthening Pepperfry's leadership in India's organised furniture and home retail market.