LTM has announced a collaboration with acclaimed filmmaker and storyteller Shekhar Kapur, who will serve as Strategic Advisor to the LTM BlueVerse Craft business unit.

BlueVerse Craft helps enterprises build AI-powered creative capabilities by integrating strategy, creativity, technology and production at scale.

In his advisory role, Kapur will work with the BlueVerse Craft leadership team to shape its vision for AI-enabled creativity and explore how emerging technologies can expand creative possibilities and transform content creation for enterprises.

The collaboration comes as brands face rising demand for content across formats, channels and markets, with AI increasingly being used to enhance the speed, scale and personalisation of content production.